Today's guest is Jordan Karim, founder of Flora & Noor - the only vegan, cruelty-free and halal certified skin care brand based in the U.S. Flora & Noor was consciously created to be inclusive and yield efficacious results. The world is diverse and Flora & Noor believes our skincare should reflect that.

Jordan's hope is to encourage self-care and wellness and provide skincare for those who are looking for products that target the skin concerns of those with melanin-rich skin, those who need to use halal products, and those who appreciate clean skincare.

Since launching, Flora & Noor has been featured by Allure, Byrdie and Bustle - and Jordan is the pitch competition winner of the Rare Beauty Brands x Ulta Beauty x Black Girl Ventures Pitch Competition; the ESSENCE Festival Of Culture's New Voices + Chase Pitch Competition; and she is a 2022 Black Ambition Prize Semifinalist.

Flora & Noor is available at floraandnoor.com, Thirteen Lune, Amazon and will be available on Ulta.com beginning January 2023.

The beauty of Jordan's story involves the highs, the lessons and the victories - and we're here for it all!

So come join the founders table, where beauty is served. You can sit with us!

So let's get started…

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