Jordan likes to break things down, making complex things simple. I spoke to him while he was taking a break in India and at the same time learning something about marketing He founded Think Switch, the information design company that champions the animated infographic; breaking down complex and abstract information into digestible, bite-sized portions. He is an advocate for effective storytelling, simple presentation, and adopting high-functioning teams that make this whole production racket one of the most rewarding things one can do with their day.