Jordan Pendleton's  athletic ambitions were clear as early as 5 years old, he was going to be a professional athlete.  He certainly understood the price that he needed to pay and consistently demonstrated that he was willing to pay it.  However when an unforeseen career ending injury was thrown into the mix, Jordan had to quickly pivot in order to stay above water.  It's at this time that Pendleton tackled fear and started his company Performance 1., where he and his staff help their clients reach their physical and mental goals.  Now as an entrepreneur and coach Jordan shares what he's learned thus far in his business journey and how coaching athletes can help parents coach or teach their children.   

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