In this episode of *Founders Future*, Laura Skinner interviews Jordan Silverman, CEO of Starfish, a SaaS platform designed to help small businesses optimize their financial operations and manage cash flow. Jordan discusses his transition from leadership roles in sales and customer success to launching Starfish, inspired by his observation of the struggles small businesses face with cash flow management and data analysis. He shares how Starfish helps companies streamline data insights, reducing costs and improving profitability through automated action items. Jordan provides insights into Starfish’s customer acquisition journey, his approach to outbound sales, and plans for scaling with marketing and a future fundraising round. He also reflects on the challenges and rewards of entrepreneurship, offering valuable advice to aspiring founders on perseverance, taking the first steps, and the support systems that make it all possible.