When Jørgen Vig Knudstorp became CEO of the LEGO Group in 2004, the company was on the verge of ruin. Sales were falling, debts were piling up, and innovation had slowed to a crawl.

What happened over the following decade has been called the greatest turnaround in corporate history. 

Among key takeaways in this episode, discover how Vig Knudstorp split the company’s recovery into three manageable chapters; why he believes in the power of “paradoxical leadership”; and why the LEGO Group we know today is more like a forest than a manicured garden.

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