We turn the tables on host Joris Byron in this episode. Business consultant Steve Gordon grills him on the unorthodox ways he helps his client increase revenues in ecommerce businesses.

For one, Joris says you don’t have to increase traffic. In fact, he says you can boost your profits with the traffic you have right now if you take certain steps. He outlines his data-driven approach that makes it possible.

Of course, it’s not just about collecting data. Joris shares the right ways to collect that data… and then evaluate it so that you truly understand your customers and can take the right actions to get them to buy... and more often.

Tune in to find out…

• Why the technology you use is this last thing to worry about for attracting new customers
• The only 4 levers you can use to grow revenues
• What you must optimize beyond your website to have a real impact 
• The right and wrong ways to conduct A/B testing (many folks are wasting time and money)
• And more