Join co-host Ethan for a conversation with Jose Alvarez, founder of <a href="https://www.treestarnyc.com/">treestar*</a>. Jose is a native New Yorker and entrepreneur who has always been excited by social psychology and consumer behavior. Has worked in law, wine importing, and most recently started treestar*, a feel-good, experience driven soap and candle company with a mission to spread love, not germs. Why Food? is powered by<a href="http://simplecast.com"> Simplecast</a>.

Join co-host Ethan for a conversation with Jose Alvarez, founder of treestar*. Jose is a native New Yorker and entrepreneur who has always been excited by social psychology and consumer behavior. Has worked in law, wine importing, and most recently started treestar*, a feel-good, experience driven soap and candle company with a mission to spread love, not germs. Why Food? is powered by Simplecast.

Join co-host Ethan for a conversation with Jose Alvarez, founder of <a href="https://www.treestarnyc.com/" rel="noopener noreferrer">treestar*</a>. Jose is a native New Yorker and entrepreneur who has always been excited by social psychology and consumer behavior. Has worked in law, wine importing, and most recently started treestar*, a feel-good, experience driven soap and candle company with a mission to spread love, not germs.&nbsp;Why Food? is powered by<a href="http://simplecast.com" rel="noopener noreferrer"> Simplecast</a>.

Jose Alvarez: From Wine Importer to Soap Maker

Do you daydream about dropping everything and opening a restaurant? Have you always wondered what it would be like to start your own line of condiments? So many trailblazers in the food world actually started their careers in entirely different fields. How did these folks decide to hit the brakes, start over, and become inspiring the chefs, entrepreneurs, farmers and activists they are today? Hear their stories and learn how you too can fulfill your food dreams. Join cohosts Vallery Lomas and Ethan Frisch on Why Food? 

If you made a leap of faith to work in the food industry and want to share your story, please get in touch at whyfood@heritageradionetwork.org.

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Do you daydream about dropping everything and opening a restaurant? Have you always wondered what it would be like to start your own line of condiments? So many trailblazers in the food world actually started their careers in entirely different fields. How did these folks decide to hit the brakes, start over, and become inspiring the chefs, entrepreneurs, farmers and activists they are today? Hear their stories and learn how you too can fulfill your food dreams. Join cohosts Vallery Lomas and Ethan Frisch on Why Food? If you made a leap of faith to work in the food industry and want to share your story, please get in touch at whyfood@heritageradionetwork.org.

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Jose Alvarez: From Wine Importer to Soap Maker

Jose Alvarez: From Wine Importer to Soap Maker

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