Meet Joseph Carrabis, Chief Research Officer, author, inventor, musician, cultural linguist and genius. Susan talks to Joseph about being a cultural linguist, gender specific marketing discoveries, cultural anthropology and how humans, as social animals, are interacting with social networking.

Hear Joseph describe the differences between neurolinguistic modeling, psychodynamic modeling and psychosocial modeling and how our brains are still working with 10 million years of evolutionary history. Get details on gender differences in the ways women create networks to establish power and authority and how men establish power and authority to create networks.