In this episode, Host Taylor Baker sits down with Joseph “Joe” Child, CEO and President of Presco Management and a longtime mortgage and real estate financing professional, to discuss how investor-focused lending businesses grow through market cycles and how tools like social media and AI are reshaping the competitive landscape.

What You’ll Learn

• How post-2008 market shifts created openings for business-purpose lending and investor financing models.
• Why grassroots community channels (meetups, lunches, coaching groups) can drive more qualified growth than purchased lead lists.
• How to manage an unpredictable funnel when volume spikes and drops, and why scaling too fast can create risk when markets turn.
• Where smaller firms can outperform large hedge-fund lenders: transparency, deal guidance, and real-time problem-solving.
• How market lag (renovation timelines, changing guidelines, local volatility) impacts outcomes and requires proactive expectation-setting.
• The tradeoffs of piecing together multiple marketing and ops tools versus consolidating into a single platform (and how cost can jump quickly).
• Why social media can still work as a “touch” even with limited time, and what consistent engagement really helps reinforce.
• How to use AI as both a research assistant and an automation layer while keeping quality control, judgment, and client trust at the center.

Joe’s core message is that long-term success in relationship-driven lending comes from trust, consistency, and disciplined follow-up more than flashy systems or rapid expansion. By staying close to the work, educating clients, and adopting AI and automation thoughtfully, firms can remain resilient through shifting markets while delivering personal expertise that larger institutions often struggle to provide.

To learn more about Joseph Child and their work, prescomanagement.com