Serial author and entrepreneur Joseph Jaffe talks about the challenges facing large enterprises today and discusses the 4 methods to adopt to fight back: digital disruption, customer obsession, talent resurrection and corporate citizenship.

Joseph Jaffe talks digital disruption and the future of marketing

Host Adam Fraser interviews marketing industry thought leaders from around the globe, including CMOs, academics, authors, consultants and speakers in this podcast about the strategic marketing landscape. By speaking to the brightest minds in the global industry with a wide ranging 'fire side chat' interview approach, this podcast will help you rise above the noise to join the dots and make sense of the fast moving and ever changing marketing sector.

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Joseph Jaffe talks digital disruption and the future of marketing

Joseph Jaffe talks digital disruption and the future of marketing