Joseph Jaffe is the CEO of Evol8tion, a company connecting leading brands with early stage tech startups to solve business challenges. In this BONUS Episode he shares his thoughts on why businesses should focus on retention more than acquisition, how that impacts the customer journey, and why “zero paid media” should be the new marketing model.

Read more: http://technologyadvice.com/blog/marketing/why-retention-is-the-new-acquisition/