“The ceiling is the ROOF!” according to one of North Carolina’s favorite sons. Of course, if you’re a Carolina fan — or just a basketball fan — you know it was Michael Jordan. BrandBuilders Podcast guest Josh Dernosek also specializes in keeping your roof solid under our Carolina Blue skies — he is the Southeast Region Sales Manager for Aldo Products, whose roof coatings keep the rain and weather outside your home where it belongs, instead of pouring down from your ceiling into your living room.