Josh Elledge has an irrational fear of umbrellas. Try to get an explanation and you just cannot get it, but the fear is there. He is a US Navy veteran who has become a serial entrepreneur. Josh is the founder of Up My Influence, created to help entrepreneurs grow audiences and influence without the crazy costs. He is also the host of the Thoughtful Entrepreneur podcast.

Josh talks about the journey to get from 6-time failure to successful entrepreneur. It turns out being nice and liked matters and service is a component. That consumers hate being sold to and that most people even hate to sell is also discussed. Josh also talks about upgrading your business status and influence. 

Philip Sharp talks about hard work in the essay segment. Being an entrepreneur or successful is often presented as simply having a dream and just sharing it. However, to get these ideas to pass takes hard work and perseverance. Also the idea of being nice and giving is talked about further.