I’ve known Joshua Jay since he was a youngster, and I’ve followed his development as a performer, a creator, an author, and a businessman. He has lectured and performed around the world, spent twelve years as the tricks columnist for MAGIC magazine, founded (with Andi Gladwin) the successful online magic store Vanishing, Inc., and has written several well-received books for the general public. His latest book, How Magicians Think, will be released soon. I caught up with Josh as he was about to start a thirty-city promotional tour. The focus of our conversation was on the new book, but the discussion ranged far and wide.