Josh Kreuger is a YouTuber, Social Media Personality, and Scooter rider from St Louis Missouri. Josh has been taking a different approach to scootering in social media focusing on how he can bring his passion for scootering into the viral content formula instead of the other way around. He says he likes to focus on people who may not even know what scootering is or any tricks. Josh has found tremendous success in his approach and has gained over 350k subscribers on YouTube and millions of views. Josh also just moved to LA to expand his YouTube presence and grow his channel by collaborating with other creators. In this episode, we talk a lot about how to optimize social media. the work-life balance or lack thereof regarding social media and how to follow trends.