Josh Krichefski is CEO of GroupM EMEA and President of IPA. On this episode he joins hosts Amy Dick and Opal Turner to share the keys to creating a workplace culture that promotes positive mental health and wellbeing. He calls out toxic tropes our industry has long promoted – and offers the IPA 'People First Promise' as an opportunity for change; empower, support, prevent.

Editing from Isabel Agustina Barker & Chor Yeen Fung.

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