In this engaging podcast episode, we explore the world of email marketing with Josh Kropkof, CEO and Co-founder of The Email Agency. Josh shares his wealth of knowledge and experience in email marketing, highlighting key strategies and tactics that consistently lead to higher conversions for their clients. He emphasizes the importance of treating your email list as a community, not just a marketing channel, and how building relationships with your subscribers can have a profound impact on your business.

Email marketing remains a highly effective channel for driving sales, with an average ROI of 40x or more. Josh explains the power of direct response email marketing and how it differs from traditional email campaigns. He discusses the shift from viewing email as a marketing channel to seeing it as a relationship-building channel, stressing the value of long-term customer loyalty over short-term gains.

Josh also shares strategies for turning traffic you control and traffic you don't control into traffic you own through email marketing. He describes the role of data and analytics in modern email marketing, acknowledging the challenges of tracking open rates in today's complex environment. Despite these challenges, email continues to be a highly conversion-driven channel.

Furthermore, Josh explores how email can be the centerpiece of your marketing strategy, driving messaging and customer feedback. He highlights the importance of learning from the people on your email list and using their feedback to shape your marketing strategy, emphasizing that this can be more valuable than any research.

In conclusion, Josh underscores the importance of investing in expertise in email marketing, whether by hiring experts or learning from them, as it can provide an exceptional return on investment. He invites listeners to explore his Email Revolution Newsletter and download the free Email Profits Cheat Sheet for a deeper dive into direct response email marketing. To explore The Email Agency's services or request a free email account audit, he directs interested individuals to visit their website.

Don't miss out on the email marketing revolution – tune in to this episode and start optimizing your email campaigns for success!

Josh Kropkof: Revolutionizing Email Marketing for Ecommerce Brands

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Bryan Ferris is the founder and president of Goldfish Code, a firm dedicated to transforming the software development agency space through strategic, impactful, and technology-driven solutions. In our engaging conversation, we explored the nuances of integrating strategy with software development to solve real-world problems. Ferris emphasized the significance of starting with a strategic approach rather than jumping straight into development, stating, "People are not doing it properly because they don't really start with the strategy side of it."

Diving deep into the ethos behind Goldfish Code, Ferris shared his journey from being a tech enthusiast to becoming a seasoned entrepreneur with a penchant for social impact. His philosophy is rooted in understanding and solving the strategic problems businesses face, with software potentially being a part of the solution. "It's more about what problem you need solved and what outcomes you need," Ferris highlighted, underscoring the importance of identifying core issues before considering technological interventions.

A standout aspect of our discussion was the introduction of Goldfish Code's 360-degree consulting approach. This systematic method prioritizes understanding clients' strategic and financial goals, followed by a motivation-driven design process, and culminates in the deployment of tailor-made solutions. Ferris's experience with Impact Wave exemplifies this approach's efficacy, showcasing how a deep dive into the client's mission can lead to innovative, revenue-generating solutions.

Beyond his professional achievements, Ferris shared insights from his extensive travels to 134 countries, revealing how these experiences have profoundly influenced his work, especially in motivation-driven design. "It's really important to look at everyone...as actually a human," he noted, highlighting the importance of considering user motivation in design processes.

Listeners can expect to gain invaluable insights into the intersection of strategy, technology, and human-centered design from this episode. Ferris's journey is a testament to the power of strategic thinking in the tech world and serves as an inspiration for entrepreneurs and businesses aiming to make a meaningful impact through software.

Bryan Ferris: Revolutionizing Software Development

Jack Craven is a master of transformation, bringing his rich background as a trial lawyer, CEO, and executive coach to the fore as we discuss the journey to feeling truly alive and becoming an effective leader. With his unique blend of experience and insight into neuroscience and consciousness, Jack shares how overcoming fear and reactivity is key to unlocking our fullest potential. "When we approach things from fear and threat, we are limiting our options. We are not at our optimal position," he explains, highlighting the importance of shifting consciousness to presence.

In this episode, Jack details his approach to coaching, emphasizing the power of reframing our challenges to foster fulfillment and effectiveness. He eloquently illustrates how changing our narrative can dramatically alter our experience: "What we tell ourselves becomes our reality. If you're telling yourself that work is a grind, your work experience will feel like a grind." This idea of reframing is just one of the powerful tools Jack offers to help clients and listeners alike shift from a state of reactivity to one of aliveness.

Jack's personal journey from feeling unfulfilled as a CEO to finding his calling as an executive coach offers a compelling narrative on the courage to change and the impact of passion on our potential. "You cannot imagine your potential until you're doing something that you're really passionate about," Jack reflects, sharing his transition to coaching as a testament to the transformative power of following one's passion.

Listeners will come away with actionable insights on how to cultivate moments of aliveness, create empowering mindsets, and minimize reactivity. Jack's daily practice of choosing thoughts that bring us to life is a practice he hopes to instill in others: "How do I want to feel alive today? What are the things that I need to tell myself if what I tell myself becomes my reality?"

The episode is not just about personal growth; it's a blueprint for leadership. Jack's vision extends to helping leaders navigate their challenges, create a fulfilling work culture, and lead with intention and presence. "One of the things I want people to take away from today is that we control our experience more than we believe we can. Rather than blaming others, take your own ownership," he advises, empowering listeners to take control of their narratives and, ultimately, their lives.

Jack Craven's insights provide a roadmap for anyone looking to lead a more fulfilling, effective, and alive life. Whether you're a seasoned leader or someone seeking to inject more aliveness into your day, this episode offers the tools, stories, and inspiration to make it happen.

Jack Craven: Unlocking Aliveness and Leadership Mastery

Daniel Sabbah and Matt Chanoff, along with Merrick Furst and Mark Wegman, co-authors of "The Heart of Innovation: A Field Guide for Navigating to Authentic Demand," joined us to explore the multifaceted world of innovation, invention, and the transformative power of understanding consumer behavior. In their insightful conversation, they discuss the core concepts from their book, emphasizing the true essence of innovation as not just creating something new but in fundamentally altering behaviors and markets. Daniel succinctly captures this concept, stating, "You can invent anything you want, but unless it fundamentally alters a particular market or a large number of individuals' behavior, it kind of falls flat."

The discussion further delves into the three types of innovation—informative, transformative, and formative—and their impact on businesses from startups to corporate giants. Matt offers a compelling narrative on transformative innovation, highlighting its ability to redefine the identity and strategy of a business, transitioning from, for example, a railroad company to a broader transportation entity. This segment sheds light on the challenges and resistances businesses face in embracing transformative changes, underscoring the importance of addressing these hurdles to achieve genuine innovation. Matt articulates this idea by discussing the resistance to change, saying, "Transformative means instead of filling up the form that you have, it means changing that form, transforming that form."

A significant portion of the dialogue is dedicated to understanding consumer behavior and the concept of authentic demand. Matt brings this to life with the story of a fish finder company, illustrating how a shift in perspective from viewing their product as a mere tool to an entertainment device led to explosive growth. This narrative exemplifies the podcast's core message: innovation is deeply entwined with the ability to perceive and respond to the underlying needs and behaviors of consumers. "It wasn't about whether it was better at finding fish. It was an entertainment device," Matt elucidates, highlighting the transformative insight that spurred the company's growth.

Daniel further enriches the conversation by sharing insights from his extensive career, emphasizing the critical role of listening and empathizing with clients to foster sustainable business growth. He remarks, "I learned that if I wanted to build a sustainable business, a sustainable growth business, I had to not just listen, but I had to understand the behavior that was being put in front of me."

The episode not only explores the theoretical underpinnings of innovation but also provides practical tools and methodologies for identifying and cultivating authentic demand. Through their collaborative work on "The Heart of Innovation" and the establishment of an accelerator at Georgia Tech, Daniel and Matt present a compelling case for a methodical approach to innovation. Their shared experiences and the challenges encountered in both startups and large corporations reveal universal truths about the nature of innovation and the relentless pursuit of meeting the world's deep hunger with deep gladness.

Listeners will walk away with a deeper understanding of the nuances of innovation, the significance of authentic demand, and the transformative power of empathetic and consumer-centric approaches to business. Daniel and Matt's conversation is a testament to the intricate dance between invention and innovation, and the pivotal role of human behavior in shaping the future of industries.

Daniel Sabbah and Matt Chanoff: Unraveling the Heart of Innovation

Andy Lothian is a beacon for entrepreneurs and leaders seeking depth and purpose in their work. In our conversation, Andy shares his insights into the entrepreneurial journey, emphasizing the importance of self-awareness, purpose, and creating value in the world. His perspective challenges the conventional portrayal of entrepreneurship, arguing that the essence lies far beyond the glamorized images of quick success and competition seen in shows like "Shark Tank" and "Dragon's Den." Instead, he posits, "Entrepreneurship is creating value in the world in a place that you think is important."

Andy's journey from aspiring investment banker to leading Insights, a global organization focused on personal and leadership development, underscores the transformative power of listening to one's inner signals and aligning with one's true purpose. He reflects on this transition, saying, "It was like cotton candy, like candy floss. It was very tasty, but no nourishment." This metaphor vividly captures the emptiness of work devoid of personal meaning and the nourishment that comes from purpose-driven endeavors.

A central theme of our discussion is the critical role of understanding oneself and one's motivations. Andy argues that successful entrepreneurship and leadership begin with the foundational question of "Who am I?" This introspection is the first step in creating a business that not only achieves financial success but also contributes positively to the world. He eloquently states, "You do it for the value you feel you can create in the world," highlighting the intrinsic motivation behind impactful entrepreneurship.

The conversation also explores the concept of "BHAGs" (Big Hairy Audacious Goals) and the importance of setting visionary goals that stretch the imagination and drive innovation. Andy shares an anecdote from Insights' own journey, where a seemingly unattainable revenue goal sparked new thinking and accelerated growth. This story illustrates the power of ambitious goals to catalyze change and foster a culture of creativity and resilience.

Andy's insights extend to the strategic dimensions of business, emphasizing the necessity of clear vision, purpose-driven goals, and adaptable planning in the face of unforeseen challenges like the COVID-19 pandemic. He remarks, "The goals are important, the critical success factors are important," underscoring the importance of flexibility and resilience in achieving long-term success.

Beyond business strategy, Andy delves into the importance of human skills and connections in an increasingly technology-driven world. He advocates for a balance between leveraging technological advancements and preserving the human element in interactions and decision-making. In his view, "Rediscovering human" is paramount to navigating the complexities of the modern world and ensuring the enduring relevance of businesses and individuals alike.

In conclusion, our conversation with Andy Lothian offers a profound exploration of the essence of entrepreneurship and leadership. It underscores the significance of self-awareness, purpose, and human connection in creating lasting value. For anyone looking to deepen their understanding of what it truly means to be an entrepreneur or leader in today's world, this episode is a treasure trove of wisdom and inspiration.

Andy Lothian: Unveiling Entrepreneurship's Essence

Ben Risser is the visionary behind Provident Financial Services, a firm dedicated to empowering small businesses, faith-based nonprofits, and private equity firms through expert financial guidance. In our comprehensive discussion, Ben shares his passionate belief in the transformative power of small businesses and nonprofits in enhancing community and national well-being. He articulates, "I believe when small businesses thrive, it lifts up a community economically...and I believe that makes for a stronger nation." His approach to financial services is not just about numbers; it's about fostering a healthier society.

Risser's journey from aspiring pilot to financial guru is both unique and inspiring. Facing the challenges of retinitis pigmentosa, he shifted his aspirations from aerospace to finance, carrying with him a profound sense of purpose. "It forces you to sweep a lot of distractions off the table and say, what do I want to accomplish in my life?" His story is a testament to resilience and finding one's calling amidst adversity.

Provident Financial Services, under Risser's guidance, specializes in part-time Chief Financial Officer (CFO) services or what's known as fractional CFO support. This innovative approach provides businesses with crucial financial insights and strategies for growth without the full-time overhead. Ben emphasizes the importance of financial literacy and situational awareness for business owners, stating, "Owners need to understand...where's cash leaking out of the boat and where are they really earning value with the customer?"

A key aspect of Risser's philosophy is the empowerment of businesses to not only understand their financials but to use this understanding to make independent, strategic decisions. "We want to get more strategic, and we want our customers to get more and more independent in making financial decisions," Risser notes, highlighting the goal of moving from tactical support to strategic growth.

Ben's engineering background infuses his financial expertise with a unique analytical rigor, allowing him to dissect and solve complex financial challenges with precision. This skillset is particularly beneficial for small businesses and startups, which, according to Risser, "desperately need a fractional CFO" to navigate the treacherous waters of financial management and growth.

Risser also touches upon the critical role of credible financial reporting and planning for entrepreneurs seeking to raise capital. He illustrates this with the story of an entrepreneur client, underscoring the necessity of meticulous financial preparation. "You can't really build a financial proforma unless you have historical actuals to reference," he advises, highlighting the importance of accuracy from the outset.

The conversation with Ben Risser is a deep dive into the vital role of finance in building stronger communities and businesses. His insights offer valuable lessons on resilience, strategic financial planning, and the transformative impact of conscientious financial management. As we explore Risser's approach to finance, it becomes clear that behind every successful business is a profound understanding of its financial heartbeat.

Josh Kropkof: Revolutionizing Email Marketing for Ecommerce Brands

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