What does a CEO do when his head of marketing goes on vacation? Nothing much. Just go viral on LinkedIn asking for the worst marketing ideas imaginable, buy imsorryjess.com, hand-code a website that same night, and forget that Jess isn't in a third world country and does, in fact, have WiFi. Oh… and get cancelled. No biggie.

Josh gave away Vector's swag to capture leads — shipped one by one from his garage with handwritten notes. No fulfillment center. No pipeline. That’s what we call karma folks.

In this episode, Josh and Jess unpack how a spur-of-the-moment mutiny turned into the moment their podcast dynamic spilled onto LinkedIn and beyond — and became a defining moment for the brand. This is why B2B marketing doesn't have to be boring.

Get to the good stuff:
[00:26] Josh's mutiny begins. Jess is on vacation — time to prove marketing isn't that hard. "Everyone give me your worst ideas." First up? Hire your cousin to run social.
[02:58] Nah dawg. Turns out Jess has Wi-Fi in Turks and Caicos. And a LinkedIn addiction her therapist should probably know about.
[05:01] Josh’s post about overthrowing Jess goes viral — now what? Head to GoDaddy, of course.
[05:40] imsorryjess.com is born. Josh hand-codes the website and builds a chronicle of the hundreds of comments his post received. A Wix template could never.
[07:08] A suggestion to give away all the swag…? Game on. Josh decides to prove he's a real marketer by slapping a lead capture form on there. Demand gen, baby.
[08:10] Josh ships hundreds of Marketers Against Humanity decks from his garage. Handwritten notes. $5 a pop. Zero fulfillment plan. That's karma for you.
[09:30] The groveling apology post begging Jess to come back— a.k.a. the one that also got Josh cancelled.
[10:00] But wait, Josh and Jess are now trade show famous. A total accident that snowballed and became the moment their brand broke through.
[11:41] PSA — tell your team before LinkedIn's algorithm shows them your apology post first. We’re sorry Sarah.
[12:32] Jess on why marketing doesn't have to be so serious. And why those leads might not have converted — yet.
[13:05] Pause for affirmations. And a Pretty Woman moment.
[14:02] Imposter syndrome? Everyone has it. Success stories are written by the victors — most "aha moments" are accidents in hindsight.
[16:20] Jess's take? Be bold. You're not Coca-Cola. You can't break your brand. Experiment. And most importantly, have fun.
[19:06] You don't have to be boring just because you think you sell to boring people. Even engineers have a sense of humor — you just have to tap into it. (Trivia night, anyone?)
[20:19] Josh got cancelled for his Ozempic hook. Genuinely apologized. Lesson learned: hooks matter.
[25:24] Key takeaways — overthrow your marketer, regret it, get cancelled, ruffle some feathers. A classic Monday.
[25:41] Jess's advice — ditch the company page. LinkedIn's algorithm buried it anyway. Post from personal pages. And if you must use the company page? Repost your people’s posts.
[27:02] Or post from your brand page like it's a persona. Vector's secret to page growth? Being a great ghostie.

This Meeting Could’ve Been a Podcast is a Vector production.

Filmed and produced by Sweet Fish.

Editing by Handy Man Edit.

Music by Peter McIsaac Music.