In episode forty-one of the Napa Valley Insider podcast, Andrew sits down with Josh Phelps, the Saint Helena native behind Grounded Wine Co.

Josh shares his journey from launching his first wine brand out of a college project to building a nationally distributed wine company that’s redefining the idea of an “affordable luxury” wine. From navigating retail partnerships with Target and Whole Foods to building community through outdoor lifestyle collaborations, Josh offers a candid look at what it takes to scale a modern wine brand.

This episode is brought to you by Tastefuli, the go-to app for planning your Napa Valley experience. Follow @NapaValleyInsiderPodcast and @tastefuli.napa for updates and behind-the-scenes content.​

For more on Grounded Wine Co., visit groundedwineco.com.