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December 13, 2023

Josh Spilker: “Focus On Middle Funnel First!” Scaling ClickUp to 100K/Mo as a One-Man Content Team

31 minutes

This week, I welcome Josh Spilker onto the show. Josh is a seasoned marketer, having been the sole or first content person at ClickUp, Friday, and several other venture-back startups.

We discuss:

Is Josh worried about AI in SEO and content marketing? How will our world change? Is this the end of Google’s dominance?

How has Josh streamlined his content processes with Open AI tools?

Taking 2 websites from 0 to 100K traffic/month

How middle-of-funnel optimization drives growth

Is there any value to top-of-funnel content?

Scaling the one-man band: Working with writers to achieve velocity

How to achieve quality and quantity at scale

3 top tips for increasing content quality

Does Google care about duplicate content?

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By Ben Goodey

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