Josh wants stardom. Jess wants structure. Co-founder Nick mostly wants to avoid another content calendar.

When Jess joined Vector, she quickly sniffed out a classic case of wasted brilliance: the founders had great takes—they just weren’t sharing them consistently. 

Vector’s LinkedIn presence was ghosting its own potential… until Jess built a system that turned sporadic founder inspiration into a pipeline-generating content machine.

Hear how Jess transformed Josh and Nick’s raw thoughts into LinkedIn gold. And used AI to multiply their genius without losing their unique voices to bot-speak.

Spoiler: Josh might be an influencer now. Sort of.

Get to the good stuff:

[00:00] Jess gently suggests more LinkedIn posting. Josh’s response? “Ain’t nobody got time for that.” 

[00:20] Josh admits that Jess pushed founder content from day one—and it’s now one of Vector’s biggest pipeline drivers.

[00:45] Jess explains why founder POV matters. It builds trust, credibility, and actual conversions.

[01:30] The old way? A one-way ticket to Ghost Town. The new way? A repeatable, scalable system that’s genuine and authentic.

[03:15] Jess reveals step one in her chaos-to-content playbook: using AI (Claude) to extract the gold from Josh and Nick’s brain dumps.

[04:00] Step two? Feed that raw brilliance into Claude to shape the structure and tone-of-voice.

[06:10] Next comes the weekly content-mining ritual: 30 minutes of unscripted rambling that turns out to be a goldmine of high-performing content.

[08:22] Ditch Zoom, move to StreamYard or Riverside (or similar!) Jess and Josh consider why video quality matters more than you think.

[09:19] Claude plays content editor (with a little help from Descript), restructuring messy thoughts into tight, engaging stories. 

[12:39] “Wait… did I write this?” When AI-generated posts sound exactly like you, it’s weird but also kinda magical.

[13:30] Turns out it only takes 4 hours a week to create 4–5 solid posts for two founders. No burnout, no excuses.

[15:37] Jess cracked the content code: build a voice that sounds human, and humans will actually listen. Josh is into it—and honestly? You will be too.

[15:50] Josh reflects on the impact of Vector’s outbreak content—from product demos quadrupling to elevated partnerships where top brands want to be associated with Vector.

[17:20] Time for some measurement and optimization. Jess wants to review the top performers, study the hooks, and find the topics that resonate... then make the system work even harder.

[19:22] Josh thanks Jess for making him an influencer… kinda.

[19:37] Jess and Josh drop some love for marketers who are trying their best, even when they feel invisible. 

[25:14] Josh shares how he’s learned to ditch performative content, and how audiences can smell fake from a mile away. 

This Meeting Could’ve Been a Podcast is a Vector production.

Filmed at the Sweet Fish Creator House in Orlando, FL.

Editing by Handy Man Edit.

Music by Peter McIsaac Music.