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Josh wants to reposition the company
Josh calls an emergency meeting and Jess packs a bag (...just an overnight one). The team lands in Boston to face a hard truth: Vector was spread too thin, chasing too many use cases, and diluting outcomes.
What followed was a full-company repositioning to focus on what our customers were actually winning with, and put a hard stop to everything they weren’t. No pressure.
This is the story of the pivot — the messy middle, the easy buttons (literally), and the moment it all clicked.
Get to the good stuff:
[00:00] After a premonition that Vector wasn’t a true product-market fit, Josh calls an emergency meeting in Boston. Jess pretends to be chill while mildly panicking inside.
[02:55] The not-so-subtle warning signs. Jess had spotted chaos in Customer Solutions, Josh felt it in Product and Engineering. Both know it’s time to refocus.
[06:10] The Boston meeting kicks off. Between easy buttons and N’Sync (we’re professionals, after all), Josh learns a leadership lesson.
[10:54] The company-wide niche down begins. Enter Alex — part PMM, part chaos coordinator, full legend.
[12:25] Vector invites a power user (shoutout to Isaac Ware) to the workshop.
[15:56] Jess and Alex cut use cases, spin insight into content, and rewire pricing around value. Everything starts pointing to the new story.
[24:54] Web development agency, Fletch, takes the team through a brutal clarity bootcamp. Jess and Josh fight for their lives in Figma (who hasn’t?). Mid-Vegas meltdown, Josh bows out of the process.
[33:37] Two caffeine-fueled weeks later, Jess finds the line that defines Vector. Josh swallows his pride and agrees — it’s perfect.
[36:55] Now, every team is sprinting toward launch. Josh finally admits this wasn’t a tweak — it was a full pivot.
[38:06] Jess and Josh drop some love for all of you overworked marketers.
[39:07] Jess lays out three clear metrics to prove whether the new direction works.
[42:58] Key takeaways from the trenches.
This Meeting Could’ve Been a Podcast is a Vector production.
Filmed and produced by Sweet Fish.
Editing by Handy Man Edit.
Music by Peter McIsaac Music.
View all episodes
By VectorJosh calls an emergency meeting and Jess packs a bag (...just an overnight one). The team lands in Boston to face a hard truth: Vector was spread too thin, chasing too many use cases, and diluting outcomes.
What followed was a full-company repositioning to focus on what our customers were actually winning with, and put a hard stop to everything they weren’t. No pressure.
This is the story of the pivot — the messy middle, the easy buttons (literally), and the moment it all clicked.
Get to the good stuff:
[00:00] After a premonition that Vector wasn’t a true product-market fit, Josh calls an emergency meeting in Boston. Jess pretends to be chill while mildly panicking inside.
[02:55] The not-so-subtle warning signs. Jess had spotted chaos in Customer Solutions, Josh felt it in Product and Engineering. Both know it’s time to refocus.
[06:10] The Boston meeting kicks off. Between easy buttons and N’Sync (we’re professionals, after all), Josh learns a leadership lesson.
[10:54] The company-wide niche down begins. Enter Alex — part PMM, part chaos coordinator, full legend.
[12:25] Vector invites a power user (shoutout to Isaac Ware) to the workshop.
[15:56] Jess and Alex cut use cases, spin insight into content, and rewire pricing around value. Everything starts pointing to the new story.
[24:54] Web development agency, Fletch, takes the team through a brutal clarity bootcamp. Jess and Josh fight for their lives in Figma (who hasn’t?). Mid-Vegas meltdown, Josh bows out of the process.
[33:37] Two caffeine-fueled weeks later, Jess finds the line that defines Vector. Josh swallows his pride and agrees — it’s perfect.
[36:55] Now, every team is sprinting toward launch. Josh finally admits this wasn’t a tweak — it was a full pivot.
[38:06] Jess and Josh drop some love for all of you overworked marketers.
[39:07] Jess lays out three clear metrics to prove whether the new direction works.
[42:58] Key takeaways from the trenches.
This Meeting Could’ve Been a Podcast is a Vector production.
Filmed and produced by Sweet Fish.
Editing by Handy Man Edit.
Music by Peter McIsaac Music.