Lately, many SMBs noticed a drastic drop in the leads and inquiries they would organically get. This was either because of decreased demand or increased competition.

This implies going out there and looking for the right customers yourself is becoming a must. If you want to increase your customers, doubling down on your sales process is one of the most effective ways to do it.

Today, I am speaking with Josh Yates, sales director of Saphyte - UAE based CRM solution for small and medium businesses.

He will take you through the main mistakes SMBs make in the sales process, we’ll discuss how to identify the ideal customer or how to hire a salesperson to your team.

This episode includes:

- What are the typical mistakes SMBs make in sales

- How should the proper sales process look like

- Why and how to use CRM

- How to choose the right one

- How to hire salespeople