Instant coffee has a bad reputation, and you may think it's well earned. But that means there's room for disruption, and Josh Zloof's company, Sudden Coffee, has patented a process for capturing all the flavor of the world's best coffee and packaging it in a convenient test tube. In this episode of Hack the Process, Josh will tell us what drew him away from a stable career to lead a startup, how he pivoted from selling consumer subscription plans to partnering with artisanal coffee roasters, and what he's learned from avoiding traditional business books in favor of reading fiction.

For all the links, check out the show notes: https://www.hacktheprocess.com/josh-zloof-wants-to-make-the-world-a-better-cup-of-instant-coffee-on-hack-the-process-podcast/

Enjoy!