From the ongoing COVID-19 pandemic to economic uncertainty, there’s been no shortage of dilemmas and disasters for businesses to overcome this year. However, this year has also provided an opportunity to work inside the business and develop an integrated communications plan.

“One of the biggest things that people can do as they’re looking at that strategy is integrating and aligning their message,” said Ghidotti media relations manager Joshua Cook. “Businesses can’t control what everyone else says and how they say it, but they can control what they say and how they say it.”

With a new year rapidly approaching, now is the time to develop and refine your integrated communications strategy. Tune into the latest episode of The Ghidotti Podcast as Cook and host Natalie Ghidotti discuss the most effective ways to align your message in a time of crisis.