One of the most important factors I considered when building my brokerage was building a culture where real estate agents feel comfortable, feel motivated and are able to thrive. A company’s culture can refer a variety of elements, including its mission, goals and even the physical work environment. Real estate agents tend to have many options available when it comes to choosing a brokerage that is a fit for them, so it is important to invest in and grow the culture at your brokerage in addition to offering support and education. Culture will not only attract new agents, but it will also be important for retention as well.

Joshua Lybolt | I’ve built a culture that I’m proud of by focusing on six key things. Here’s how you can build the culture at your real estate company: