Designers & Builders

Joshua Seyfried, Studio Seyfried


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In this episode of Designers and Builders Podcast, host Alyssa Olson speaks with Joshua Seyfried, a landscape architect and founder of Studio Seyfried. 

They discuss Joshua's journey from growing up on a farm in Michigan to navigating the complexities of landscape architecture and urban design. Joshua shares insights on the challenges of starting a new business, the importance of building relationships in a new market, and the emotional toll of entrepreneurship. 

He emphasizes the need for curiosity and adaptability in the field, as well as the significance of understanding local context when translating extensive experience to a new environment. 

The conversation highlights the unique aspects of landscape architecture and the ongoing journey of professional growth.

Takeaways

  • Starting a new firm during a market downturn presents unique challenges and requires emotional resilience.
  • Networking and building relationships are crucial for business development, especially when entering new markets.
  • Curiosity drives success and innovation in landscape architecture and career advancement.
  • Understanding local context is vital for translating experience to new markets and environments.
  • The transition between related fields (like architecture to landscape architecture) can be 
  • Chapters 

    00:00 Introduction to Landscape Architecture and Personal Journey 

    05:57 The Evolution of Landscape Architecture 

    11:41 Navigating Career Challenges and Opportunities 

    17:33 Starting a New Venture: Studio Seyfried 

    23:43 Building Relationships and Business Development 

    29:26 Navigating Development Challenges in the Pacific Northwest 

    31:32 The Long Road to Business Success 

    33:44 Understanding the Reality of Business Failures 

    36:39 The Importance of Financial Backing 

    38:05 Building Relationships for Business Growth 

    39:38 Emotional Toll of Running a Business 

    41:57 Managing Expectations and Emotions 

    45:11 The Role of Curiosity in Career Development 

    50:04 Translating Experience to New Markets 

    53:32 The Complexity of Urban Design and Business Acumen

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    You can connect with Joshua at:

    https://www.studioseyfried.com/about

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