You’ve likely heard of BYOB, but have you heard of BYOC? The “C” in this case stands for casket. Did you know you can bring your own casket to the funeral home you choose? You can, and Titan is leading the way to make sure more people know it. Today my guest is Josh Siegel, Co-founder of Titan Casket, the coolest, most culturally relevant casket company in the funeral space.

Titan’s mission is to make caskets easily accessible, customizable and affordable for all. Their marketing efforts have earned them being named one of the marketers of the year last year by AdAge. Surprisingly, they’re the only casket company to make the list next to brands like Crocs and Ferrari.

They’re also the only casket company to have a celebrity talk show, Grave Conversations, hosted by David Dastmalchian that takes place in...Titan caskets. It’s not to be missed.

We chat about the role of humor in driving brand awareness and why Swifites were part of the secret sauce that helped catapult Titan into the space they are now.

You can learn more about Titan Casket here: https://titancasket.com/

You can order your very own Mort Plushie: https://titancasket.com/products/mort-plushie

Check out Grave Conversations on YouTube: https://www.youtube.com/@graveconversations