What is the key to achieving your dream? Resilience. This is according to Olympian judo player, Marlon August, who tells his story of sticking it out, qualifying to participate in the Olympics twice and starting his own marketing consultancy: Story Advantage. As it specialises in business storytelling - creating narratives that reach the right customers at the right time, speaking as much to their hearts as their minds - he also shares in-depth knowledge of effective modern marketing techniques.