We're about to listen to a fresh take on marketing your business, tune in to revamp your own "marketing" plan (if it's even called that after this episode).

Episode Introduction:

Our guest today has mastered the 4.0 version of themself and will be sharing all about their journey of going from being a photographer for America's wealthiest families to now coaching small business owners to find their way around entrepreneurship. Dive in for tons of value and brand new perspectives.

Episode Summary:

Jeffrey Shaw is a photographer, an author, a podcaster, a speaker, a business coach and so much more. He walks us through his journey of transitioning from a photographer to a business coach and why he never tied himself down to a niche. With fun stories, action steps, and mind-blowing concepts, this episode is a true eye-opener about aligning your values with marketing in your business.

Main Takeaways:

• The energy of your words is extremely crucial. Be careful in the words you use not just with others, but also with yourself.
• Every time the rate of unemployment goes up so does the rate of self-employment.
• Individuals with million-dollar businesses can still be struggling to meet their monthly expenses. Revenue alone is not an indicator of a business's health.
• You're allowed to have and monetize more than one interest.
• Start working on increasing your visibility (and searchability) as early on in your business as you can.
• The three tiers to getting published are:

Tier One: Submit and get published.

Tier Two: Content gets edited before being published.

Tier Three: Become a contributing writer.

Tier Four: Having a dedicated column.

• It's important to stay true to why you started and always recentre to your values in business.
• When you become vocal about your values, it does a beautiful job at attracting clients who are aligned with those values.
• Believe that you deserve to move on to the next level - do the inner work to eliminate your mindset blocks.
• Know your core brand messaging in and out - create a standout statement.

Recommended Resources:

• Zconomy: How Gen Z Will Change the Future of Business—and What to Do About It by Denise Villa and Jason Dorsey
• Self-Employed Business Institute by Jeffrey Shaw: https://www.jeffreyshaw.com/self-employed-business-institute
• Take the Self-Employed Assessment: https://selfemployedassessment.com/

Fun Facts About Jeffrey Shaw:

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Find Jeffrey Shaw:

Website: https://jeffreyshaw.com

Instagram: https://www.instagram.com/jeffreyshaw/

Podcast: https://podcasts.apple.com/us/podcast/the-self-employed-life/id891146236

Facebook: https://www.facebook.com/JeffreyShawAuthor

LinkedIn: https://www.linkedin.com/in/jeffreyshawauthor/

Get the visual experience, watch the videocast for the episode here: https://youtu.be/4RzPXji7sMc

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