The way we work with customer journeys right now is up for change. Customer journey management is here to replace our rituals around brown paper, post it’s and static stories. But how does it work, what exactly do we mean with ‘Journey management’, and where to begin if I would like to implement it?
Look no further, because not only did our two guests Niels Corsten and Hessel Hornman write a white paper about it:
https://www.deloittedigital.com/nl/en/insights/perspective/from-journey-mapping-to-journey-management.html
But they now take the time in this podcast episode to explain you all about it!