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In this episode of Coffee with Sales Engineers, we get to meet Brian Land, a seasoned sales engineering leader with a rich history in tech. Brian shares his journey from starting as a sales engineer, his move into leadership roles, and the importance of continuous learning. He highlights how he maintains his technical edge, motivates his team, and embraces innovation, especially with the rise of AI. Brian also discusses his short stint in go-to-market roles and the lessons learned, along with challenges faced by sales engineering leaders. Tune in for insights into what keeps Brian passionate about his profession and strategies for bridging tech and business gaps in sales engineering.


00:55 Brian's Background and Early Career
01:52 First Experiences as a Sales Engineer
03:45 Learning and Growth in Sales Engineering
05:33 Lifelong Learning and Certifications
08:21 Transition to Leadership and Go-to-Market Challenges
15:23 Motivating and Leading a Sales Engineering Team
22:06 Conclusion and Final Thoughts