Better Bolder Braver introduces the concept of the "Journey of Consciousness" as a framework for coaches to practice effective and ethical marketing.

This approach prioritizes nurturing relationships and guiding potential clients through five levels of awareness—from being unaware of a problem to being ready for engagement—rather than focusing on aggressive sales.

In this episode of The Deep Dive, Betty and Bruno emphasise that coaches should understand where a prospect is in their journey and provide information and support tailored to that stage, making the discovery call booking process seamless.

The Journey of Consciousness aims to attract genuinely aligned clients ready for meaningful coaching work.

Find out more via the Better Bolder Braver website:

https://betterbolderbraver.com/journey-of-consciousness/