Joy Cho has gone from a freelance designer sharing her inspiration to building one of the most influential brands on the planet — and she has the 15 million Pinterest followers to prove it. The founder and creative director of the lifestyle brand Oh Joy! has partnered with everyone from Target to Microsoft to Keds to create products that reflect her singular aesthetic. But Oh Joy! is in a constant state of evolution, and Joy herself is always looking for new opportunities to create and collaborate. We talk to Joy about her strategies for developing a successful creative business, finding a social media platform that works for you, and knowing the right time to end a business venture and move onto something new.

This is the third episode of Now What? A new podcast series from Wix, hosted by Rob Goodman, about how technology is changing… everything. Subscribe and follow the show for new episodes. Get show notes, subscribe to our newsletter, and learn more at www.wix.com/nowwhat.