American Made Beauty

Joy Ekhator & Theda Vallee – Supernatural Women


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On this episode of RadioAMB, Patty has a special guest, Joy Ekhator of Lovinah Skincare! Joy tells her story of life in Africa and how her traditional family medicine and healing were the secret to creating her own skincare line. Joy struggled with hormonal skin conditions and when western products did nothing for her skin she went back to what she knew, her family’s natural remedies passed down through ancient African beauty rituals she grew up with from her father who was a chief in her homeland. Her story is one of family, love of exceptional ingredients, and a passion for pursuing her true purpose and destiny in life.

In the final segment of the show, Patty speaks with Theda Vallee, a returning guest to RadioAMB. Theda has a new book, Stir Until Petrified where her strong Italian family roots serve as a background to intrigue, magic, and strong women. Come learn how she has combined drama and pasta to make a page-turning read.

Listen in today at 11:00am PST as Patty and her guests discuss ancient family traditions of beauty.

Transcript:

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pretty is pretty important in all things
in beauty welcome to radio a and B
designed for those who want to live a
long and vibrant life I’m patty smoker a
licensed cosmetologist who’s been in the
beauty industry for over 40 years
Radio AM B stands for american-made
beauty and it’s where we tell the
secrets behind the making of health and
beauty products our segment sponsor
today is the American influencer Awards
influencers are playing a major role in
connecting consumers to brands and
giving consumers a way to speak with and
to brands so that they’re able to create
products that truly address the
consumers needs the American influencers
second annual award show will be
November the 18th 2018 in Los Angeles
and right now you can go to their
website and nominate your favorite
influencer for award go to a I a awards
calm and let us know who you love to
follow this provides a great benefit for
the influencers and keeping them keeping
Beauty moving you know my show today is
one that speaks to my heart because as
I’ve reported in the past I grew up in
the beauty industry as an aesthetician
and I remember when my daughter was very
small I actually made her baby food and
it was making her pure aided baby food
at home that inspired me to see what it
would be like to take or
anok foods and turn them into products
that I could use at my clients in my
treatment room in my facial room and so
when I found this line and that we’re
going to talk about today and met the
founder Joe joy act art I was really
intrigued and I think you will be too
joy original is originally from Nigeria
Nigeria but emigrated to the United
States over 20 years ago due to her skin
problems back-to-back pregnancy
pregnancies she was driven to find a
skin solution that worked for her and
her family this gave her a platform to
present something near and dear to her
her heart
the ancient African beauty secrets
passed down from many generations still
work in modern times to heal the skin
with potential powers Joy’s background

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