CEO of international strategic consulting firm Rouser, JP Hanson talks the stages of strategy development, formulation and execution.

JP Hanson talks about brand, strategy, marketing effectiveness and efficiency

Host Adam Fraser interviews marketing industry thought leaders from around the globe, including CMOs, academics, authors, consultants and speakers in this podcast about the strategic marketing landscape. By speaking to the brightest minds in the global industry with a wide ranging 'fire side chat' interview approach, this podcast will help you rise above the noise to join the dots and make sense of the fast moving and ever changing marketing sector.

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JP Hanson talks about brand, strategy, marketing effectiveness and efficiency

JP Hanson talks about brand, strategy, marketing effectiveness and efficiency