JP grew up outside a farm town, taught himself how to program, and launched a half dozen businesses that “failed quite successfully” before later launching an incredibly successful business.  Not just a brilliant entrepreneur, JP is also an author and a podcaster.  He speaks about the mistakes he learned along the way in his businesses, how to differentiate yourself form others in the market, why he firmly believes in the value of having a mentor and a coach (no matter what you do for a living!) and why most people go about marketing wrong.