A recent report from Forrester predicted that developments in technology, and changing customer behaviors and expectations, would lead to a million B2B sales jobs being cut by 2020. But sales people willing to adopt modern technology and communication skills, and leverage insights coming from social interactions, can build on their years of experience and be every bit as effective today than they’ve ever been.

JP Werlin, CEO and co-founder of PipelineDeals, shares his thoughts on how companies can help their sales people be productive and successful in today’s quickly-changing environment. And why being likeable and having a big social network can make all the difference.