Authentic Influence

JPMorganChase Chief Brand Officer Leanne Fremar on Branching out to Your Community

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On today's episode, JPMorganChase Chief Brand Officer Leanne Fremar discusses how she is leading the brand into the experience economy through Community Branches, Chase Chats, and much much more.

Today, you'll learn:

  • Leanne's journey to JPMorganChase following stints at Under Armour and Starbucks
  • Leanne's history as a Chase customer, and how that informs her leadership of the brand
  • How Leanne defines authenticity
  • How Leanne is guiding JPMorganChase to a future state where the brand leverages real consumers' voices at scale
  • Leanne's advice to become a more authentic marketer

    • Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.

    Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.

    Find more at https://www.podcast.vivoom.co/.

    Enjoy!

    Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

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    Authentic InfluenceBy Adam Conner
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