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New York hip-hop legends Hell Rell, JR Writer, and DukeDaGod reunite on VladTV to discuss their upcoming album Double Trouble, set for release on February 6, with DukeDaGod serving as executive producer. The trio breaks down the creative process behind the project and reveals potential collaborations with heavyweights like T.I. and legendary producer Pete Rock.

In this interview, the Dipset-affiliated artists reflect on their early careers, including their first VladTV interviews in 2009 and 2022, and revisit the impact of the infamous 50 Cent beef on Dipset’s momentum and public perception. They speak candidly about how the industry has changed, what they would do differently today, and how experience has reshaped their approach to music and business.

Hell Rell, JR Writer, and DukeDaGod also dive into the importance of reclaiming master recordings, owning their catalogs, and building long-term value instead of chasing short-term buzz. The conversation touches on the rise of battle rap, their experiences with clout chasing in the modern era, and how legacy artists can stay relevant without compromising authenticity. They also weigh in on the upcoming Jake Paul vs. Anthony Joshua boxing match and the growing crossover between hip-hop, sports, and entertainment.