Jason Fried is the co-founder and CEO of 37signals, the company behind Basecamp and HEY. 

Fried shares his insights and reflections on various topics, including product development, business management, communication, and design. He discusses his own work experiences, offering practical advice and thought-provoking perspectives on how to approach common challenges in the business world. His writing style is conversational and engaging, providing a glimpse into his personal philosophy and approach to building successful products and businesses.

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