Indiana University Alumni Association is the third largest alumni body in the country and JT Forbes, CEO, is pushing the boundaries in terms of being innovative and creating relevance for his members.

JT shares strategies he has used to help his organization discover what their alumni are seeking and how to meet them where they are. This valuable feedback is evolving into a powerful movement, not just a membership.

"Innovation and tradition are not mutually exclusive," he says, and that's just one of the pithy thoughts he shares about how he is keeping his 160-year-old association relevant today.

© 2019 Mary Byers

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Produced by Podcast Prowess