2026 JTHS-MIAMI President-Elect Lorry Santana and Veronica Montoya, a REALTOR® broker owner at Vic's Picks Realty LLC in Port St. Lucie, highlight the latest episode of Juice it Up, our JTHS-MIAMI Podcast that helps REALTORS® grow their business. Montoya talks about the importance of farming, which is a long-term, targeted marketing strategy where a REALTOR® focuses on a specific geographic area and consistently markets to them over time. She said her farming area is about 5,000 homes and she door knocked every single one of them three times.