Due Diligence

Ju Rhyu — CEO of Hero Cosmetics on Selling The Brand for $630M

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In this episode I interview Ju Rhyu, CEO & co-founder of Hero Cosmetics. Ju co-founded Hero Cosmetics in 2017 after working in the corporate world when a trip to South Korea inspired her to bring hydrocolloid acne patches to the U.S. market — and thus Mighty Patch (one of Amazon's bestselling personal care products!) was born, kicking off a dazzling success story that is still just beginning.

We discuss:

  • The key lessons she learned from successfully growing Hero Cosmetics to to over $100M in profitable revenue within 7 years
  • The contrarian strategies that have unlocked massive growth for Hero Cosmetics
  • Why she decided to sell her company (and why now)
  • What the M&A process was like from initial outreach to acquirers to due diligence
  • The most important things founders need to do in their companies to become "acquisition worthy"
  • The essential people you need on your team to help you sell your company successfully
  • Regrets other founders often have about their exit experiences
  • And more

    • For more info:

    Ju Rhyu's Instagram & Twitter

    Ju Rhyu (website)
    Hero Cosmetics

    ...more
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    Due DiligenceBy Dulma
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