Juan Senor is somewhat of an international man of mystery. We met in Guayaquil in Ecuador, but it was in the more salubrious settings of the Oxford and Cambridge Club in London that we re-connected most recently. A former foreign affairs reporter and business program host, conversant in six languages, and a partner in a consulting firm that helps newspapers reinvent themselves, Juan had just returned from an expedition in Antartica to study climate change. An appropriate context, perhaps, for our discussion about what the ailing print media industry might do to also save itself.