這週台灣車壇鬼月結束、車市熱度全面回溫。Honda ZR-V 正式宣布 9 月 15 日上市,預售價 122.9 萬元起,成為本週最受矚目的焦點;Mitsubishi Outlander 大改款與 Nissan X-Trail e-Power 也相繼確定 9 月發表時間點。Audi 宣告引進 RS Q8 Performance,Range Rover 純電版啟動預售。Ford Territory 與 Volvo XC40 各自推出特仕車款。8 月掛牌數受農曆民俗月月衝擊僅有 29,220 輛,Cavira 單月 548 輛終見起色,但 Honda CR-V 的市場表現仍讓人有些疑慮。
本集重點 / Episode Highlights
這集從鬼月結束後車市的密集動作切入,帶到八月銷售數字的深度解讀,以及國際市場上 Lexus NX 改款帶來的值得關注的動力策略調整。
🚗 Honda ZR-V 正式宣布 9 月 15 日上市,預售價 122.9 萬元起:以 Civic e:HEV 平台為基礎發展的都會跨界休旅,動力採 2.0 升 Atkinson 循環汽油引擎搭配電動馬達,前驅電動馬達最大輸出 184hp / 32.1kgm,WLTC 平均油耗 20.4km/L,全系標配 BOSE 音響、電動尾門、9 吋觸控主機、10.2 吋彩色數位儀表及雙前座電動調整座椅。售價設定低於 Civic e:HEV,被視為本田台灣在定價策略上出現不同以往的積極思維轉變;小捲期待正式上市時舊換新價格能下探 110 萬元價格帶。
📅 9 月日系休旅密集上市,三款重量級車型同場競技:Mitsubishi Outlander 大改款確定 9 月 12 日發表,採 1.5 升渦輪增壓引擎搭配 48V BSG 輕油電與 S-AWC 全時四驅,標配通風按摩座椅、HUD、全數位儀表與 Level 2 駕駛輔助,車型編成與售價尚未公布。Nissan X-Trail e-Power 旗艦版確定 9 月 16 日上市,預售價 151.9 萬元,小捲認為面對 RAV4 PHV 149 萬元的競爭壓力,正式上市時有調整空間。
🚙 Toyota Crown Sport 系列配備資訊首度曝光:經銷端流出 Crown Sport 將以雙動力編成引進——油電複合動力版系統輸出 239hp、搭載 e-Four 電子四驅,PHV 插電版輸出提升至 306hp、0-100km/h 加速 6.3 秒,搭載 17.4 度電池組。全系標配 21 吋輪圈、TSS 3.0、LED 矩陣頭燈、HUD、電動後視鏡、四向電動調整方向盤及雙前座通風加熱座椅;PHV 版本更追加可變阻尼避震、後軸轉向輔助、VDIM 整合式車輛動態管理系統與紅色煞車卡鉗,V2L 對外供電功能在台灣版本是否保留尚待確認。
🏎️ Audi RS Q8 Performance 正式引進,售價 820 萬元:取代原有 RS Q8,搭載 4.8 升 V8 雙渦輪增壓引擎配 48V 輕油電,最大馬力從 600hp 提升至 640hp,扭力達 86kgm,0-100km/h 加速 3.6 秒,電子極速 250km/h。升級配備包含陶瓷碳纖維複合煞車系統、輕量化排氣系統及全積極式運動化懸吊。售價較前代上漲 39 萬元,來到 820 萬元。
🔋 Range Rover 純電版正式啟動預售:Jaguar Land Rover 台灣宣布引進 EV550 動力車型,提供三款車型,貨物稅減免 21 萬元後預售價分別為 SWB 665 萬元、Autobiography SWB 755 萬元、SVL 長軸版 1,020 萬元。搭載 118.5 度電池、前後雙馬達四驅輸出 550hp / 85kgm,WLTP 純電續航約 600 公里,支援 350kW 最高充電功率(800V 架構),10% 至 80% 充電僅需 22 分鐘,是 JLR 旗下首款搭載 800V 架構的純電豪華休旅。
🛻 Ford Territory 特仕升級版、Volvo XC40 極黑版登場:Territory 推出升級特仕版,追加Harman/Kardon 音響、HUD 抬頭顯示器及電子後視鏡三項科技配備,售價 113.3 萬元(含舊換新及貨物稅減免後 103.3 萬元)。Volvo XC40 Plus B3 與 Ultra B4 推出極夜黑特仕型,全車外觀件黑化處理含 20 吋黑色輪圈,整包升級估值約 40 萬元,加價幅度相對合理,預計 9 月到港。
📊 8 月台灣掛牌數僅 29,220 輛,農曆七月影響全面反映:月減 24.4%,是今年單月最低量。Toyota 旗下 RAV4 Cross、RAV4 Hybrid、Yaris Cross 及 Lexus NX 仍是唯四維持單月破千輛的車款。Cavira 單月 548 輛創上市以來最佳,主要因三義廠 7 月將部分產能調撥給 Mitsubishi ASX VR-e 右駕版準備出口,8 月回歸正常後交車量回升。反觀 Bria 僅剩 95 輛,Honda CR-V 小改款甚至掉出銷售前十名,引發外界對其市場吸引力的重新思考。Tesla Model 3 在 8 月單月掛牌數小幅超越 Model Y,原因包含 Model 3 額外提供 3 萬元購車補貼,以及 FSD 買斷方案 8 月 31 日截止所帶動的末班車效應。
🌏 Lexus NX 亮相,NX 300h 動力策略備受期待:外觀頭燈組與水箱護罩更新,內裝引入懸浮中控觸控螢幕、新款方向盤與 HMI Switch 隱藏式觸控介面,並升級至 LTA Plus 4.0 新世代主動安全系統。最受小捲關注的是全新 NX 300h 動力規格——以 2.0 升自然進氣引擎為核心,系統輸出 197hp,完美符合台灣 2.0 升以下享有貨物稅減免 5 萬元及牌照稅、道路養護費優惠的稅制甜蜜點,若台灣能引進此動力版本,將有機會大幅提升 NX 車系的市場競爭力。
Episode Highlights
Ghost Month is over, and Taiwan's auto market responded with a packed week of launches, pre-sales, and upcoming reveals. August's sales confirmed the seasonal dip — but September is shaping up to be one of the most action-packed months of the year.
🚗 Honda ZR-V Pre-Sale Opens, September 15 Launch Date Confirmed: Priced from NT$1,229,000, the e:HEV-only ZR-V is built on the Civic e:HEV platform. The front-axle electric motor produces 184hp and 315Nm, with a 20.4 km/L WLTC average. Standard equipment includes BOSE audio, power tailgate, a 9-inch touchscreen, 10.2-inch digital cluster, and power-adjustable front seats. Honda Taiwan's pricing — below the Civic e:HEV for the first time — signals a clear strategic shift in approach.
📅 Three Major Japanese Crossovers Arriving in September: Mitsubishi Outlander facelift launches September 12 with a 1.5L turbo + 48V BSG mild hybrid and standard S-AWC AWD. Nissan X-Trail e-Power flagship launches September 16 at NT$1,519,000; the episode argues for a price adjustment to compete more directly with the Toyota RAV4 PHV at NT$1,490,000.
🚙 Toyota Crown Sport Specs Leak: Dealer sources reveal a dual-powertrain lineup — HEV (239hp, e-Four AWD) and PHV (306hp, 0–100 in 6.3 seconds, 17.4kWh battery). All trims come with 21-inch wheels, TSS 3.0, matrix LED headlights, HUD, and ventilated heated front seats. The PHV adds adaptive dampers, rear-wheel steering, VDIM, and red brake calipers. V2L availability for Taiwan TBD.
🏎️ Audi RS Q8 Performance Officially Imported at NT$8,200,000: Replaces the RS Q8. The 4.8L V8 biturbo + 48V mild hybrid now produces 640hp (+40hp) and 860Nm, with a 3.6-second 0–100 time. Key upgrades: carbon-ceramic brakes and lightweight exhaust. Price up NT$390,000 from the outgoing model.
🔋 Range Rover Electric EV550 Pre-Sale Launches: Three variants after NT$210,000 tax incentive — SWB at NT$6,650,000, Autobiography SWB at NT$7,550,000, SVL Long Wheelbase at NT$10,200,000. The 118.5kWh battery feeds a 550hp dual-motor AWD system for ~600km WLTP range. 800V architecture supports up to 350kW peak charging (10–80% in 22 minutes) — JLR's first 800V EV in Taiwan.
📊 August Taiwan Market: 29,220 Units — the Year's Lowest: Down 24.4% from July, reflecting Ghost Month's impact. Only four models exceeded 1,000 monthly units: RAV4 Cross, RAV4 Hybrid, Yaris Cross, and Lexus NX. FOXTRON Cavira posted 548 units (best month since launch); Bria dropped to just 95 units. Honda CR-V facelift fell out of the top 10 for the first time. Tesla Model 3 briefly outsold Model Y in August, boosted by a NT$30,000 exclusive incentive and last-chance FSD buy-out demand before the August 31 deadline.
🌏 Lexus NX Facelift Revealed Globally; NX 300h Could Be the Taiwan Sweet Spot: Updated exterior and interior with a new floating touchscreen, steering wheel-mounted HMI controls, and LTA Plus 4.0 ADAS. The standout: the new NX 300h uses a 2.0L NA engine for 197hp combined. Under Taiwan's tax structure, sub-2.0L passenger cars qualify for NT$50,000 commodity tax relief, lower annual registration tax, and lower road use fees — making the 300h a potentially strong seller if Taiwan's allocation confirms the powertrain.
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