Juca Lacsina, Co-founder and CEO of GoEden – pioneering startup revolutionizing the agricultural supply chain in the Philippines. Juca shares her journey from growing up in a rural farming family to earning scholarships at prestigious institutions like UPLB, Michigan State, and Rutgers, recounting how these experiences shaped her vision for GoEden. Juca also discusses the challenges farmers face, from limited access to supplies to systemic inefficiencies, and how Go Eden is tackling these issues head-on. With insights into her disciplined upbringing, clarity of purpose, and the challenges of building a rural startup, Juca’s story exemplifies resilience, innovation, and the impact of returning home to create change.

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