On Leading with Greatness

Judging a Cover by Its Book


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I recently heard a local politician quip, “I’m not one to judge a book by its cover, but they put covers on books for a reason.” It’s a clever turn of phrase, and he has a point. Modern book covers are a marketing tool and are supposed to indicate, reflect, or symbolize something about the contents of the book. Therefore, the cover should have some meaning and some bearing with regard to the book itself.



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On Leading with GreatnessBy Dr. Jim Salvucci