In this episode of Cannabis Unlocked, Judson Hill (Partner at Cannapreneur) sits down with Jordan Youkilis (Founding Partner at KEY Investment Partners) to discuss the hurdles of financing in cannabis and the ever continuing potential of the east coast and southern cannabis markets. This conversation begins with Judsons journey towards the cannabis industry and his early roles in the cannabis space. From there, Judson and Jordan speak to financing hurdles in the cannabis industry and how this lack of capital has impacted industry growth. The talk continues with an overview of the current consumer buying trends and the common disconnect between brands and consumers. This episode concludes Judson’s perspectives on the southeast and east coast cannabis markets. Please enjoy!