Juicero promised a revolution in home juicing with its high-tech, Wi-Fi-enabled cold-press juicer, but it quickly became one of Silicon Valley's biggest failures. This episode explores the company's overpriced product, flawed business model, and how a viral revelation exposed its lack of real value. We’ll break down why overengineering, poor pricing strategy, and consumer trust issues led to its downfall—and what startups can learn from it.